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Canella Launches its Innovative collection “Audere” at I Saloni 2013 in Moscow

30 septiembre 2013
An exclusive collection of a reinvented classic style for a younger and demanding audience. A versatile collection that has a huge variety of different compositions, easy to combine.

Unique design, intelligent, smart, defining the new Audere collection, this collection features a horizontal modular structure designed by Jordi Vidal for the company Canella.

Audere has an aesthetic that is characterized by its clean lines, combining functionality and elegance through their exclusive woods like the Palm of Khaya, bleached Sycamore and Pomele, sustainable woods from the forests of Madagascar that make Audere an unique product in market.

Audere, is the result of over three years hard work, research and development by the team of Canella and Jordi Vidal. The high technology used in the modern production plant of Canella to develop these refined finishes (Palma de Khaya with Sapele, Bleached Pomele with Sycamore, White Lacquer), resulting in  various compositions for the living room, dining room, office, bedroom and dressing room. Furthermore you can operate the doors electrically through remote control and touch control, available with electric motors and Blum Bluemotion drives, drawers with servodrive and LED technology, which increases user comfort and at the same time giving a touch of sophistication and intelligence to the set.

The renovation of a classic

Canella is a Valencian company that has been characterized in recent decades by having a sumptuous, luxurious and quality product. Alongside, the realization of large installation projects on demand is what has distinguished this brand of the competition, having been able to perform more than 1,500 projects throughout the world.

During decades Canella is present at the major international fairs such as I Saloni Milan, Habitat Valencia and I Saloni Moscow. This constancy in the internationalization has allowed today to export more than 80 % of its products worldwide. The made by Canella seal is a symbol of exclusivity and pride.

The last great challenge for the company is innovation. Therefore, since 2011 the company is undergoing a process of Business Model Innovation , which seeks to bring the company to the current market demands .

One of the first results of this innovation process is Audere , the new collection presented at I Saloni Moscow (From 16th to 19th October 2013 ) to celebrate the 40th anniversary of the company .

See more here: http://www.auderebycanella.com/

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