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Canella & Furniture China 2012

29 agosto 2012
Canella Furniture participates for the first time at Furniture China, the largest cabinet appointment in Asia, which will have a stand of 50 m2.

Muebles Canella will participate first time at Furniture China (Hall W1, Stand w1j08), the most important appointment in Asia. From 11 to 15 September Canella will be present at this important fair with a stand of 50 m2 square, where the brand will show its luxurious proposal that has led him to become a major international references furnishing high standing.Participation in the fair, which is under the umbrella of ANIEME and with the support of ICEX, is part of the Strategic Plan that the company has launched in the 2012, and in Asia it has set as one of the target markets in the medium and long term.

China: A strategic market
Within the policy of diversification of markets Canella, China is one of the target markets to assault. China's economy grew rapidly in 2011 with a rate of 10% and by 2015 China is expected to become the main market for the luxury sector, with 20% of global demand. Moreover, Chinese consumers show great interest in brands from Europe in 78% of cases.This commitment to the Asian market by the brand is also reflected in the opening of a showroom in Shanghai, the main populous city with 20 million people and has become the economic capital, the country's financial and commercial.

Furniture China
Furniture China is celebrated every year in Shanghai in September, is the best trading platform for both the Chinese market and for access to the entire Pacific region, who see in the classroom the best opportunity to consolidate all its purchasing policy in different styles, price ranges and qualities.In this edition of 2012 the fair will feature nearly 3,000 exhibitors, 750,000 m2 of exhibition space and is expected to visit than 100,000 buyers from 160 countries. Expectations for growth are considerable, hoping that in 2015 the room count with 1,000,000 m2 of exhibition space and achieve gather in Shanghai to 150,000 buyers from all over the world.